- A “developer tells me that new MacBook Pro chips have appeared in logs under the names “M1 Pro” and “M1 Max.” I’m not saying Apple will take that direction with its actual marketing names, but that’s another—albeit more confusing—possibility” Gurman says
- Prior to this new rumor, “M1X” was the expected name for Apple’s next-generation M1 chips expected to be unveiled in less than 24 hours at the October 18 ‘Unleashed’ Apple event
Our take: Gurman makes an incredibly good point here: M1 is a marketing term before anything else. “M1X” or “M1Z” sound inherently techy while something like “M1 Pro” or “M1 Max” feels more familiar (ex. iPhone 13 Pro, iPhone 13 Pro Max). I’m still not convicted that these will be the new processor names, either, but I don’t think it’s impossible.