Our take: I think Cook wants his legacy to be a product that fundamentally changes the world and the way we work in it. For Steve Jobs, that was the iPhone: for Cook, I think he sees that device as these AR glasses. We’re still years away from this watershed moment, though.
The rumor: Apple is continuing work on a VR headset with some AR features, according to Mark Gurman (89.1% accurate).
It will mainly be a VR headset:Gurman says “it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating”
Some AR functionality will also be present on the device…but they won’t be the focus
What makes it different than the competition? Super high-res displays, a built-in fan and some of Apple’s highest-end chips…some of which beat the M1 in benchmarks
Due to a limited market and higher price tag than competing headsets, “some Apple insiders believe the company may sell only one headset per day per retail store”
There won’t be any room for eyeglasses, so Apple is working to implement “custom prescription lenses” in front of the screens
The Apple VR headset could launch as early as 2022
Our take: Gurman compares this VR headset to the $5,999 Mac Pro: an ultra-premium device aimed at an extremely specific niche. I’m certainly interested, but it doesn’t seem like this is going to be anywhere near affordable.