Ahead of Apple’s highly-anticipated April special event, let’s take a look back at what previous invites have subliminally alluded to. If an event isn’t listed, there are no known references or hints.
2020
November 10
- Nothing in the invite, but the AR Easter egg showed an Apple logo that opened just like a MacBook (this was the M1 event)
October 13
- ‘Hi, Speed.’ Tagline confirms the introduction of 5G
- Circle-enclosed Apple logo exactly matches the bottom of HomePod mini, which was announced at this event
- Background of the invite is dark blue which matches the new color of both iPhone 12 and iPhone 12 Pro
September 15
- ‘Time flies.’ This tagline confirmed a new Apple Watch would be unveiled
- The blue Apple logo perfectly matched the new Sky Blue color for the redesigned iPad Air
June 22
- ‘hello’ was cemented in history when the Mac was first introduced in 1984: its presence on the invite suggested the launch for Apple Silicon was imminent
2019
September 10
- The multi-color Apple logo featured green and purple on the top and bottom of the graphic: these were the two new colors available on iPhone 11
March 12
- ‘It’s show time.’ This tagline directly referenced Apple would be unveiling a number of new services, especially Apple TV+
2018
September 12
- ‘Gather round.’ The tagline and graphic are both gold…which was the big new color for the iPhone XS lineup.
March 27
- ‘Let’s take a field trip.’ The tagline and graphic were both drawn with Apple Pencil, and at the education-foucsed event a new iPad with Apple Pencil support was announced.
2017
September 12
- The multi-color Apple logo wound up being our first look at the marketing wallpaper for iPhone X
2016
October 27
- ‘hello again.’ The tagline is a direct reference, again, to the original Macintosh unveil in 1984, confirming new Macs would be announced
- The clouded Apple logo is identical to marketing wallpapers included with redesigned MacBook Pro models
September 7
- ‘See you on the 7th.’ The tagline so prominently featuring the number 7 confirmed their next smartphone would be called iPhone 7.
- The bokeh circles that make up the Apple logo previewed the Portrait Mode would be coming on iPhone 7 Plus
2015
March 9
- ‘Spring forward.’ The tagline alludes to time changing, signaling the release of the long-awaited Apple Watch
2013
September 10
- ‘This should brighten everyone’s day.’ The tagline and graphic allude to new bright colors coming to the new lower-cost iPhone 5c
2012
September 12
- The reflection in the date show the number 5…for the iPhone 5
March 7
- The image shows a new iPad which was set to be unveiled at the event
2011
October 4
- ‘Let’s talk iPhone.’ The tagline said everything…new iPhone arriving at the event.
March 2
- The calendar icon peels back to reveal a new iPad will be unveiled
2010
October 20
- ‘Back to the Mac.’ The tagline preview the event would be entirely Mac-focused