iPhone 13 major camera upgrades leaked, powered by new A15 chip

The rumor: The biggest camera upgrades for Apple’s 2021 iPhones have been shared by Mark Gurman (88.8% accurate, via Bloomberg).

3 major camera upgrades…

  • Portrait Mode video: like standard portrait mode, creates a more cinematic look and feel for your content, and the blur is adjustable in post (a wild technical accomplishment that likely speaks to the power of the A15 chip)
  • ProRes video: Higher-quality video in larger file sizes that will likely be exclusive to the Pro iPhones, just like ProRaw on iPhone 12 Pro
  • Speciality filters that edit custom elements: “Another feature will let users better control the look of colors and highlights in their pictures. Users will be able to choose from several styles to apply to their photos, including one for showing colors at either a warmer or cooler temperature while keeping whites neutral. Another option will add a more dramatic look with deeper shadows and more contrast, and the company is planning a more balanced style for showing shadows and true-to-life colors with a brighter appearance”

Our take: As I predicted, cameras will be the biggest focus for this year’s iPhones. A great, detailed report from Gurman that will likely be unveiled in a virtual event in just a few weeks…