News

Apple’s September 2021 event will again be virtual

Jul 26, 2021

Apple’s September 2021 event will again be virtual

The rumor: Apple isn’t ready to resume in-person gatherings just yet, according to Mark Gurman (89.1% accurate, via Power On).


  • “If all Apple employees were back in the office as originally planned, and if cases of infections were low, it’d be plausible to think Apple would be gearing up for its first in-person product event since 2019. Instead, expect another promotional video on Apple’s website and YouTube, plus a focus on online sales” Gurman says
  • Apple always holds an event each September to unveil new products, traditionally consisting of iPhone and apple Watch upgrades

Our take: I definitely think it’s safe to have a small, in-person gathering if employees and members of the media have been vaccinated and wear facial coverings. But considering that Apple recently delayed return-to-office plans, it doesn’t seem like they have any intention to do something other than another digital event. These digital events have been incredibly well-received, so is it possible that Apple never returns to their traditional format?