The news: Apple just announced a new color for iPhone 12 at their April 20 event.
- The new purple color features color-matched aluminum like the other iPhone 12 colors
- It’s available for pre-order this Friday and ships on April 30
Tag: apple event
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Apple announces iPhone 12 in purple, available April 30
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‘Apple Podcasts+’ may debut at April 20 event
The rumor: Apple’s premium podcast subscription service is launching tomorrow, according to Peter Kafka (not yet tracked).
- Kafka says that Apple will launch a paid subscription service for podcasts at their April 20 event
- There have previously been rumblings of Apple stepping up their podcast plan, but no one has called a potential launch date until now
Our take: I have no idea who Kafka is, but considering he’s an executive editor at Recode and verified on Twitter, I assume there is some weight behind this. I just don’t know how much.
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New report says ‘there could be a few surprises’ at Apple event tomorrow
The rumors: Apple is preparing to launch a slew of new iPad models and more on Tuesday, according to Wedbush Securities (78.6% accurate, via MacRumors).
- New iPads are coming: the report says that new entry-level iPad, iPad mini and iPad Pro models will be the focus of the event
- iPad and iPad mini would be priced as they are currently, but iPad Pro is said to be getting more expensive
- A new Apple Pencil may also be unveiled
- A few surprises: Wedbush says iMacs, AirTags, and AirPods 3 could all debut at the 4/20 event
- New iMac models may come in additional colorways
- As for new AirPods, the report says that they likely won’t release until sometime this Summer…any mention at the event would simply be as a tease
Our take: Woah. Lots of new info in this report that no one else has called yet. For the iPads, a new mini AND new entry-level model are coming? I doubt this because no other credible sources have said so. Price increase for the Pro iPads would be pretty wild though, considering they already start at $799. I still absolutely believe we’ll be seeing new iMacs this event, but am not holding my breath for new AirPods.
- New iPads are coming: the report says that new entry-level iPad, iPad mini and iPad Pro models will be the focus of the event
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Apple will likely release a new iMac on Tuesday
The rumors: There is more evidence than ever that Apple plans to launch a new iMac imminently, suggested by L0vetodream (89% accurate).
- In yet another tweet about Apple’s upcoming event on Tuesday, L0vetodream has shard a side-by-side comparison showing the colors in the invite and retro Apple logo
- Apple’s new iMac may feature a 23-24-inch display, Apple Silicon and new color options similar to the iPad Air
Our take: As I’ve been saying for days now, I believe a new iMac is coming. Many other sources are hinting at this, as well.
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A brief history of Apple event invites & Easter eggs
Ahead of Apple’s highly-anticipated April special event, let’s take a look back at what previous invites have subliminally alluded to. If an event isn’t listed, there are no known references or hints.
2020
November 10
- Nothing in the invite, but the AR Easter egg showed an Apple logo that opened just like a MacBook (this was the M1 event)
October 13
- ‘Hi, Speed.’ Tagline confirms the introduction of 5G
- Circle-enclosed Apple logo exactly matches the bottom of HomePod mini, which was announced at this event
- Background of the invite is dark blue which matches the new color of both iPhone 12 and iPhone 12 Pro
September 15
- ‘Time flies.’ This tagline confirmed a new Apple Watch would be unveiled
- The blue Apple logo perfectly matched the new Sky Blue color for the redesigned iPad Air
June 22
- ‘hello’ was cemented in history when the Mac was first introduced in 1984: its presence on the invite suggested the launch for Apple Silicon was imminent
2019
September 10
- The multi-color Apple logo featured green and purple on the top and bottom of the graphic: these were the two new colors available on iPhone 11
March 12
- ‘It’s show time.’ This tagline directly referenced Apple would be unveiling a number of new services, especially Apple TV+
2018
September 12
- ‘Gather round.’ The tagline and graphic are both gold…which was the big new color for the iPhone XS lineup.
March 27
- ‘Let’s take a field trip.’ The tagline and graphic were both drawn with Apple Pencil, and at the education-foucsed event a new iPad with Apple Pencil support was announced.
2017
September 12
- The multi-color Apple logo wound up being our first look at the marketing wallpaper for iPhone X
2016
October 27
- ‘hello again.’ The tagline is a direct reference, again, to the original Macintosh unveil in 1984, confirming new Macs would be announced
- The clouded Apple logo is identical to marketing wallpapers included with redesigned MacBook Pro models
September 7
- ‘See you on the 7th.’ The tagline so prominently featuring the number 7 confirmed their next smartphone would be called iPhone 7.
- The bokeh circles that make up the Apple logo previewed the Portrait Mode would be coming on iPhone 7 Plus
2015
March 9
- ‘Spring forward.’ The tagline alludes to time changing, signaling the release of the long-awaited Apple Watch
2013
September 10
- ‘This should brighten everyone’s day.’ The tagline and graphic allude to new bright colors coming to the new lower-cost iPhone 5c
2012
September 12
- The reflection in the date show the number 5…for the iPhone 5
March 7
- The image shows a new iPad which was set to be unveiled at the event
2011
October 4
- ‘Let’s talk iPhone.’ The tagline said everything…new iPhone arriving at the event.
March 2
- The calendar icon peels back to reveal a new iPad will be unveiled
2010
October 20
- ‘Back to the Mac.’ The tagline preview the event would be entirely Mac-focused
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Gurman: Apple’s April 20 Spring Loaded event won’t be ‘particularly innovative’
The rumor: Apple won’t be unveiling anything at their April 20 event that “we haven’t seen before,” according to Mark Gurman (89.1% accurate).
- “Nothing that you’re going to be seeing next week is going to be particularly innovative, in my humble opinion,” Gurman says…but notes an iMac launch at the event would change his mind
- New products expected on April 20 include a new MiniLED iPad Pro with 5G, AirTags and potentially a new iMac with Apple Silicon inside
Our take: It seems Gurman is still split on whether or not the new iMac is coming on Tuesday…even tweaking his verbiage about innovation to say, ‘well, I won’t be impressed unless it comes out.’ I think this is mostly fair, but I don’t know of any MiniLED tablets on the market currently: the improved contrast ratio will surely be stunning.
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Apple officially announces ‘Spring Loaded’ April 20 event
The news: After months of anticipation and speculation, Apple’s first hardware launch of 2021 is official.
- The event is taking place at 10am PST at Apple Park on April 20, and will be a pre-recorded event like those in 2020
- Apple is expected to unveil AirTags and a new iPad Pro at the minimum, but AirPods or iMac are also possible
Our take: The artwork, as always, is fantastic. Apple knocked it out of the park. See you in 7 days!
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Apple holding April 20 special event, leaked by Siri
The news: For a short time on Tuesday morning, Siri revealed when the next Apple event would be taking place, as first spotted by MacRumors (71.9% accurate).
- When asking Siri “When is the next Apple event?” Siri replies the following: “The event is on Tuesday, April 20, at Apple Park in Cupertino, CA. You can get all the details on Apple.com”
- Invites for Apple’s Tuesday, April 20 event should be going out in just a few hours as they are generally sent 7 days in advance
Our take: The wait is finally over: we’re getting an Apple event in a week! New iPad Pro and AirTags here we come…
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Report suggests media ‘will soon’ receive new Apple products
The rumor: Apple may be seeding review units of new Apple products to members of the media “soon,” according to DuanRui on Twitter.
- DuanRui, a Twitter account who frequently aggregates rumors spawning in Asia, says “Some people say that Apple’s cooperative media will soon receive new Apple products,” but also notes, “I don’t know if it is true or not”
- Apple is rumored to hold an event sometime in April where an updated iPad Pro and AirTags will be released
Our take: There’s a lot of smoke for new products this month. At a minimum, we will be seeing a new iPad Pro. But I’m hopeful for AirTags as part of a larger event, too.
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Source says Apple’s April releases will include iPad Pro, new AirPods & accessories
The rumor: Apple is planning to introduce a variety of new products in April, according to Uncle Pan (not yet tracked).
- A new version of the iPad Pro, updated AirPods and new accessories are said to be coming at some point in April
- Pan specifically mentions that a redesigned iPad mini will not be appearing this month
Our take: Again, while Uncle Pan is not proven to be a reliable source just yet, I think his tidbits are legitimate. Plus, Pan’s post about new Spring MagSafe cases matches up exactly with what a totally different source posted on Weibo.
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New iPhone 12 MagSafe cases leak in Spring colors
The leak: Apple is preparing to release new colors for their Silicone cases with MagSafe, according to Uncle Pan (not yet tracked).
- While five new colors are rumored to be coming, we get our first look at new blue, purple, green and peach colorways
- The new cases are expected to come sometime this Spring, possibly at an Apple April event
Our take: Whenever we’re getting new products this month…it seems to be soon. I’ve never been this biggest fan of Apple’s cases though, so I’ll probably pass on these. Blue looks nice, however.