The news: Apple now allows you to pay for exclusive podcast content inside of the Podcasts app and follow channels from your favorite creators.
- “Apple today announced Apple Podcasts Subscriptions, the global marketplace for premium podcast subscriptions, is now available. Starting today, listeners in more than 170 countries and regions can purchase subscriptions for individual shows and groups of shows through channels, making it easy to support their favorite creators, enjoy new content, and unlock additional benefits such as ad-free listening and early access, directly on Apple Podcasts.”
- The feature was initially announced in April at the Spring Forward event
Our take: This is a great option for podcast creators looking for an additional revenue stream, subject of course to Apple’s 70/30 split.