Our take: As someone who was incredibly underwhelmed with the keynote presentation for Apple Watch Series 7, I’m actually digging the new look in these photos. The screen curve, for example, is much more pronounced and noticeable than Apple’s renders out now. Curious to see more about this soon.
The news: You’ll be able to pre-order the new Apple Watch in just over a week, according to Hermès, one of Apple’s official partners.
In multiple emails from Hermès, obtained by AppleTrack, customer service says “Apple Watch Series 7 will be available for preorder beginning October 8. 2021. Please let us know if you have any further questions!”
A source at Hermès has privately confirmed the validity of these emails without confirming the date specifically
Per a new research note obtained by AppleTrack, Kuo says the new design will be the “key selling point of the Apple Watch 7”
As suggested previously by Mark Gurman (88.8% accurate), the new display with slimmer bezels and a new lamination process was causing the brunt of the issues
Our take: Good news for everyone looking to purchase this at launch…although Kuo notes that mass production is not expected to start until mid-September with shipments happening at the end of the month. I would say a release for the Series 7 in October is almost certain due to these unforeseen issues, but still not as bad a delay as I feared.
The rumor: Apple may make their watch battery last longer for the first time in the line’s history, according to Max Weinbach (68.8% accurate).
“The Apple Watch Series 7 is bound to see its first real battery life improvement since the original Apple Watch,” says PineLeaks on Twitter
Apple has promised up to 18 hours of battery life on Apple Watch since the device was released in early 2015
Our take:Finally. I can’t remember a single other Apple product that has seen battery life remain absolutely unchanged for this long…and I’m hoping the improvements could allow the watch to be charged every 2-3 days (instead of every night). Alongside the new design, perhaps this could wind up being the killer upgrade this year.
The rumor: Apple’s main focus for the Series 7 watch will be on a larger display and exclusive watch faces, according to Mark Gurman (88.8% accurate, via Bloomberg).
Apple is planning increases to 41 and 45mm screen sizes with 16% more pixels…the larger model will now have a 1.9-inch display
A faster processor is also expected alongside the chassis redesign
Plus, Apple is working on new, exclusive watch faces that take advantage of the new displays:
Modular Max: digital time alongside one complication, plus the ability to display longer complications that go across the screen below
Continuum: “will change based on the flow of time and the current hour”
Atlas/World Timer: Apple actually leaked this alongside the watchOS 8 reveal in June, see it here
New Hermès: numbers change each hour as time passes
New Nike: watch face changes with a person’s movement
Our take: This is the biggest evidence yet that the design will be almost the entire story for Apple Watch Series 7 this year. Unless Apple has something totally under wraps that hasn’t leaked, I don’t think there will be a major upgrade this year…aside from the new look.
The rumor: Apple has run into issues producing the new design for Apple Watch Series 7, according to Nikkei Asia (accuracy pending, source) and Mark Gurman (88.8% accurate, via Bloomberg).
Nikkei Asia reports that “manufacturers of Apple Watch 7, as the device is expected to be called, began small-scale production last week but encountered critical challenges in reaching satisfactory production performance, multiple people familiar with the situation said”
According to Gurman, a new lamination process used on the updated display could be also contributing to the issues
Our take: This is not a great sign, just days ahead of the expected unveil at the September event. Will Apple still announce the watches alongside iPhone 13 and provide later ship dates? I’m not sure. It’s possible they could also push the Apple Watch Series 7 to a different event entirely…
Our take: Sure, the new watch faces sound great…but again, what new features are actually coming to the Series 7? We’ve heard essentially nothing other than it will look new, which will make upgrading year-over-year essentially pointless for even Apple’s most diehard fans. Don’t get me wrong, a new design goes a long way. But the past three years of which upgrades have been incredibly muted and the lack of competition to this product is showing.
Our take: So UnclePan has gotten some things right and wrong, but I’m still not entirely sold on his credibility as a solid source. But…this sounds about right, as many other credible sources have mentioned screen upgrades coming this year. Super cool that all of your old bands will work again, too!