The rumor: Apple has run into issues producing the new design for Apple Watch Series 7, according to Nikkei Asia (accuracy pending, source) and Mark Gurman (88.8% accurate, via Bloomberg).

  • Nikkei Asia reports that “manufacturers of Apple Watch 7, as the device is expected to be called, began small-scale production last week but encountered critical challenges in reaching satisfactory production performance, multiple people familiar with the situation said”
  • According to Gurman, a new lamination process used on the updated display could be also contributing to the issues

Our take: This is not a great sign, just days ahead of the expected unveil at the September event. Will Apple still announce the watches alongside iPhone 13 and provide later ship dates? I’m not sure. It’s possible they could also push the Apple Watch Series 7 to a different event entirely…