The news: There’s a big reason that the new M1 iMac looks the way it does, according to Wired’s recent review of the all-new machine.
- According to Wired’s Jeremy White, “Jony Ive was involved in the design of this new iMac, despite having left Apple back in 2019. Hardware design is a long process, so perhaps it’s not surprising that Ive’s fingerprints are all over this new desktop. But, interestingly, Apple would not confirm or deny if he worked on the 2021 iMac after he left the company – just that he had worked on it.”
- Ive, who worked on too many iconic products to count, famously left the company in June 2019 to start a new creative business called LoveFrom…Apple was their first client
Our take: This is so ridiculously obvious now that I’ve had it spelt out for me: the white bezels, the chin, the same Magic Mouse…it has Ive’s fingerprints everywhere. Really interesting that Apple wouldn’t confirm when Ive worked on the iMac, however…just that he did at some point.