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Apple board gets early demo of unreleased AR/VR headset

May 19, 2022

Apple board gets early demo of unreleased AR/VR headset

The rumor: Apple’s first all-new product since the Apple Watch is almost ready to be shown to the masses, according to Mark Gurman (86.4% accurate, via Bloomberg).


  • “Apple Inc. executives previewed its upcoming mixed-reality headset to the company’s board last week, indicating that development of the device has reached an advanced stage, according to people with knowledge of the matter. The company’s board, made up of eight independent directors and Apple Chief Executive Officer Tim Cook, convenes at least four times a year. A version of the device was demonstrated to the directors during the latest gathering,” Gurman says
  • An early preview of a new product for the board isn’t unprecedented…they also got a demo of Siri before anyone else back in 2011
  • The upcoming AR/VR headset is rumored to be unveiled later this year before shipping out to customers in early 2023

Sam’s take: Apple showing this to folks outside the company suggests to me that they have something really special on their hands. I don’t want to say that a teaser at WWDC is happening, but I would be remiss to say that the timing sure is peculiar. If Apple can demo the product for the board, they can certainly put together a teaser for everyone else…and a developer conference would be the place to showcase an all-new platform. No inside info, I’m just saying! It’s not the craziest idea.