News

Apple confirms iPhone 12 will launch ‘a few weeks later’ this year

Jul 30, 2020

Apple confirms iPhone 12 will launch ‘a few weeks later’ this year

The news: Apple confirmed yesterday’s news of a non-September launch for this year’s iPhone lineup during their Q3 2020 earnings call.


  • This marks the first time Apple has ever publicly acknowledged an iPhone launch…ahead of launch
  • For nearly a decade, Apple has always launched new iPhone models in September
  • A launch for all new models in October is likely, but November is also a possibility

Our take: As we’ve discussed for months, there was almost no way COVID-19 wouldn’t have impacted the development of the new iPhone models this year. Now it’s official.