Apple pushes further into sports with exclusive 10-year partnership for MLS matches

The news: Apple and Major League Soccer (MLS) have partnered to broadcast all matches exclusively through the Apple TV app for the next 10 years, Apple announced in a new press release.

  • Beginning in early 2023 and lasting until 2032, the Apple TV app will be the place to go for MLS content and extras, including “game replays, highlights, analysis, and other original programming”
  • Apple is touting no local broadcast blackouts or the need to pay for a TV bundle as major wins for the new agreement…making it a historic partnership as there has never been a time where you could find everything for an entire sports league in one place before
  • Apple says specific details about pricing and sign-ups will be announced later this year

Sam’s take: First it was MLB “Friday Night Baseball.” Now it’s an even more serious partnership with the entirety of MLS. Apple is really pushing exclusive sports content as a means to make Apple TV+ a more compelling service. And I think it’s going to work. Every person that seriously cares about MLS will now be a regular in the Apple TV app for the next 10 years…