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Apple’s VR headset said to cost around $2,000

Nov 14, 2021

Apple’s VR headset said to cost around $2,000

The rumor: Apple’s first serious step into virtual reality will have a hefty cost of entry, according to Mark Gurman (87% accurate, via Power On).


  • In his weekly newsletter, Gurman described the competition between Apple and Meta (Facebook) and their attempts to dominate the virtual world…
  • “Apple’s offering will probably be in the $2,000 range, whereas I expect Meta’s to be quite a bit cheaper” Gurman says

Our take: This number is actually a bit cheaper than The Information’s previous prediction of a $3,000 starting price for Apple’s VR headset that is set to launch sometime in 2022. Still prohibitively expensive for most people, but I can’t wait to see Apple’s take on the product category.