News

Report: Apple says iPhone 13 demand is weakening

Dec 2, 2021

Report: Apple says iPhone 13 demand is weakening

The rumor: Customers aren’t buying as many iPhone 13s as anticipated, according to a new report from Bloomberg’s Debby Wu.


  • While Apple is still expected to have record holiday quarter, “The company has told its component suppliers that demand for the iPhone 13 lineup has weakened, people familiar with the matter said”
  • For months Apple has been plagued by constrained supply on many of the components used to make their products, but this is the first we have heard about a lack of demand for the newest iPhones

Our take: It’s important to keep in mind that weakened demand still means Apple is going to sell a lot of iPhones. But I do find it curious that this story is dropping amidst the busy holiday season, in which I would have expected demand to be at an all-time high. Perhaps folks are waiting for next year’s redesigned iPhone 14?