Tim Cook says to “stay tuned” for Apple AR/VR products

The news: A new interview with Tim Cook is Apple’s best hint yet at what’s to come for augmented and virtual reality products (via China Daily USA).

  • When asked about many consumers being underwhelmed by the AR/VR products currently available on the market today, Tim Cook replied by saying “I could not be more excited about the opportunities in the space. Sort of stay tuned and you will see what we have to offer.”
  • This is a rare quote from Cook that confirms (without confirming) that we are getting close to the unveil of Apple’s first serious AR/VR product, rumored to be a hybrid headset costing upwards of $2,000
  • A special event in January 2023 is said to be when this device is finally unveiled to the public

Sam’s take: I think Cook answering questions in this way is a concrete strategy to get folks talking about what Apple’s foray into the AR/VR space will be. When Cook doesn’t want to answer a question like this, he just says he isn’t ready to share any details at this time. But to say, specifically, to “stay tuned” to what Apple is doing…that’s a direct reference that there is something big coming. I can’t wait for January.

Tim Cook confirms Apple’s next big thing

The news: Apple is focused on 3 big things for the future, according to a recent interview with CEO Tim Cook.

  • “We’re very focused on augmented reality, we’re very focused on artificial intelligence, we’re very focused on autonomy” Cook says…describing these things as “core technologies” that will be used “in a variety of dfiffent ways”
  • Apple’s future focuses, as revealed by Cook, line up closely with rumors of Apple’s upcoming AR/VR mixed-reality headset, AR glasses and tumultuous self-driving car project

Our take: I know this was a brief interview, but I can’t ever remember an instance where Cook has so candidly spoke to what Apple is really working on next. Usually Cook skirts the question or redirects the conversation to the products that are available to buy right now. But this time he said he directly: AR (see the headset and glasses), AI and autonomous tech (see the car). These were all open secrets already, but very cool to see Cook acknowledge them head-on.

Tim Cook says he owns cryptocurrency and is interested in the space

The news: Apple CEO Tim Cook confirmed on Tuesday that he owns cryptocurrency and that Apple is broadly exploring it while he appeared at the NYT DealBook Online Summit.

  • While clarifying that he was not providing investment advice, Cook said “I think it’s reasonable to own it (crypto) as part of a diversified portfolio…it’s something from a personal point of view that I’m interested in”
  • The CEO clarified that Apple as a company has no plans to purchase cryptocurrency with cash on the balance sheet, saying that folks don’t buy Apple stock to get exposure to crypto…but that they are exploring the space
  • Cook said that Apple is exploring crypto integration but has no immediate plans to accept it as payment or implement it in products like Apple Pay yet

Our take: As a fellow crypto bro, Cook is spot-on here: owning crypto at this point is a no-brainer for at least some of your financial portfolio. I’m disappointed that he didn’t announce any official plans for crypto integration today, but I’m incredibly excited to see what the future holds for Apple and blockchain technology. Just imagine a crypto wallet built into the Wallet app on iPhone…

‘Apple Glass’ may be Tim Cook’s final product as CEO

The rumor: Apple’s upcoming augmented reality glasses are set to drop around 2025, according to Mark Gurman (88.8% accurate, via Power On).

Our take: I think Cook wants his legacy to be a product that fundamentally changes the world and the way we work in it. For Steve Jobs, that was the iPhone: for Cook, I think he sees that device as these AR glasses. We’re still years away from this watershed moment, though.

Tim Cook says he plans to retire within the next 10 years

The news: Tim Cook says that he doesn’t believe he’ll be the CEO of Apple in ten years, as heard first on the latest episode of the Sway podcast.

  • When asked about his next decade at Apple, Cook says “10 more years…probably not. But I can tell you that I feel great right now. And the date’s not in sight. But 10 more years is a long time and probably not 10 more years.”
  • Tim Cook took on the role as CEO when Steve Jobs resigned on August 24, 2011

Our take: I thought Tim would be planning to step down sometimes in the next year or two, but he doesn’t allude to that at all in this latest interview. The interview, which is great, by the way, gives Cook an even more human feel and is by far the most casual conversation I’ve ever heard him in. He’s right though…in ten years Cook will be 70. I don’t think many people would want to run the biggest company in the world at that age.

This podcast has cemented in my mind just how great of a person Tim Cook is. He speaks with such brilliance and intelligence, and I really believe the decisions that he makes at Apple are not primarily driven by money. He’s trying to solve complex issues from LGBTQ+ activism to voting rights and sees Apple as his way to make great change in the world. I can’t think of a better leader for Apple right now, and I’m going to genuinely miss Cook when he retires in a few years.

Tim Cook says iOS 14.5 is coming in ‘just a few weeks’

The news: Tim Cook has confirmed that iOS 14.5 is coming soon, as heard first on the Sway podcast.

  • When questioned about when iOS 14.5 is coming, Cook says “It’s just a few weeks now,” which points to a release in late April or early May
  • iOS 14.5 includes new emoji, ‘Mask ID,’ new Siri voices and more

Our take: Very rare to hear news from the mouth of Cook himself. I’d bet this is coming alongside those new Apple products that seem to be just around the corner.

“This year has a few more exciting things in store” says Tim Cook

The news: While Apple rarely comments on future products and development, Tim Cook confirmed that there’s still more coming before the end of 2020.

  • Mark Gurman (88.3% accurate) suggests Cook is referring to Apple Silicon Macs
  • Apple is expected to hold their final event of the year on November 17

Our take: I really like Apple’s new approach of giving us the slightest tidbits about what to expect from them in the future. This is confirmation…from the top…that new products are coming soon!