The news: Apple included two tags hidden in the metadata of their WWDC 2021 keynote that point to a new MacBook Pro, as spotted first by YouTuber Max Balzer.
- Both “m1x” and “m1x macbook pro” were referenced in the tags section of the WWDC 2021 Keynote video on YouTube
- A similar slip-up happened in September 2020 prior to the announcement of Apple Watch Series 6
Our take: I’ve seen a lot of takes that ‘this was just for SEO’ or ‘wow, Apple is so genius for optimizing the video based on rumors’ but I disagree completely. Every rumor pointed to a new MacBook Pro coming at this event, and it seems like Apple decided to push it back last minute.